What are the special terms of life cycle assessment. Application of life cycle assessment to business levis jeans vs. Product life cycle of nike air jordan 889 words bartleby. The product life cycle plc is the course of a products sales. Product life cycle product life cycle is a normative and descriptive model for the life of products in general the plcs importance to. What is the best life cycle assessment lca software. A short product life cycle is one of the hallmarks of a fad. Removable massaging insole for athletic shoes the process of identifying a product s life cycle primarily includes four chief junctures which determine its progression, the first of which is the introduction stage. That is an intimidating figure that favors companies releasing.
As shoes stay out for a while and new shoes are released these shoes arent really bought anymore and the price will go really low to try to get some money for them but most customers arent interested. Though all distributions channels are full, new competitors may enter. Product life cycle stages and strategies kim huynh. Before a nike shoe is produced as a product in a factory, there must be a template. Life cycle assessment is a methodological framework defined in the din iso 1404044 to assess environmental impacts associated with all the stages of a product s life from raw material extraction through materials processing, manufacture, distribution, use, repair and maintenance, and disposal or recycling. A product system, lifecycle assessment matrices and phil knight, waste treatment. Nikes management analyzes its internal environment and makes decisions based on that analysis. As of 2006, nike products were manufac tured by nearly. Life cycle analysis by nike the considered index is a nike defines environmentally systemintegrated, online tool preferred materials epms as for evaluating the predicted materials that have.
Perkinelmer informatics software development life cycle sdlc process. It is hard for manufacturing company to figure out what should be. Life cycle assessment is a methodological framework defined in the din iso 1404044 to assess environmental impacts associated with all the stages of a products life from raw material extraction. Amazon bomb, product lifecycle and manufacturing networks. Nike product lifecycle assessment by alan ochoa on prezi next. Although nike shoes are developed and marketed in the united states, they have never been manufactured in the united states. In addition, im pleased that pre collaborated with another life cycle. As nike has no mention of a life cycle assessment lca in their. Nike works with a triad team which consists of a marketer, responsible for translating consumer demands into product specifications detailed on product briefs, a designer, who created the products.
Analysis and applications issues there is tremendous ambivalence toward the product life cycle concept within marketing. Nike sneakers product life cycle by jordan pantoja on prezi. Cityspecific product will be stocked and rotated frequently, also on the basis of data analysis. The product life cycle management plm software market is a large one. During the introduction stage, the nike air jordan one was a novelty in the marketplace as it was michel. It is an extensive method designed for accounting all relevant environmental impacts of products and services. It is helpful to identify the hidden energy flows and unseen impacts on nature as well as to find design alternatives to improve the. How to pick product life cycle management software. Product life cycle stages managing the product life cycle. Continued investment decisions are based on market conditions, product requirements, competitive position, roi, strategic.
They initiated many case studies with respect to their product. Life cycle analysis by nike the considered index is a nike defines. Product life cycle management plm is the integration of all aspects of a product, taking it from conception through the product life cycle plc to the disposal of the product and components. Product life cycle consists of different stages that a product or brand must occupy in its life. Gabi4 and ireport software by pe international, the industry standard software for conducting lcas. A guide to new product development product life cycle. There is a chance of missing one or more stage in product life cycle i. Exploring the sustainability of nike flyknit shoes center for socially. Product life cycle of nike air jordan 889 words 4 pages 2 product life cycle introduction stage. Life cycle assessment an overview sciencedirect topics. Peter swann cites the introduction of so many characteristics in a product that we have, arguably, a completely new product2009,p49. Comparative product lifecycle assessment nike, inc. Marketing objectives should be closely based on the product life cycle stages discussed earlier in this module. But conducting product impact assessments is tricky.
Marketing and the product life cycle cornell university. Life cycle assessment lca has been applied in the leather footwear industry. The natural steps strategic life cycle assessment slca approach helps. The product life cycle describes the period of time over which an item is developed, brought to market and eventually removed from the market. For shoe manufacturer nike, pre did an isocompliant lca to assess the. Nike product nike offers an extensive range of sports products including shoes, apparel, equipment and accessories with many being top selling product categories. Lifecycle analysis lca, also known as lifecycle assessment, is a primary tool used to support decisionmaking for sustainable development. The product life cycle concept helps our marketing managers to plan marketing strategies to address the challenges that our products are likely to face. During the introduction stage, the nike air jordan one was a novelty in the marketplace as it was michel jordans first signature basketball shoe. Lca is a common sustainability tool used by many businesses to evaluate environmental impacts of their product. Despite people failing to take into account the production and disposal costs, bicycles as an entire product are still very ecofriendly and efficiently produced.
There are many competing methodologies and tools available for product life cycle analysisassessment lca from lca. Gore uses the life cycle assessment lca as an ecological evaluation tool. Obviously gabi is the most trusted product sustainability solution for life cycle assessment with over 10,000 users including 500 companies, leading industry associations and innovative smes. The product life cycle describes the stages a product goes through from when it was first developed until it finally is removed from the market. Life cycle analysis by nike the considered index is a nike defines environmentally systemintegrated, online tool preferred materials epms as for evaluating the predicted materials that have significant lower environmental footprint of a impact on the environment in one or product prior to commer more categories of chemistry, cialization.
Program, nike is in environmental impact reporting environmental. Angela santucci, mohammad jawas, boyang chen, and rashed yousef alkhanbouli in the 1960s the nike brand was nothing more than an idea. The product life cycle is the process a product goes through from when it is first introduced into the market until it declines or is removed from the market. Nike live shows physical retail is far from dead forbes. Product life cycle analysis is the sequence of strategies by management as a product goes through its life cycle. The product life cycle stages are 4 clearly defined phases, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products. Product life cycle nike shoe free essays studymode. Existing enterprise software plm, erp is current holder of product data together with tons of excels and propriety databases.
Handbook to explain lca using the gabi edu software package. Life cycle of a nike shoe by ryan moredock on prezi. Case study comparative lca study of traditional leather and. Ultimate product life cycle management guide smartsheet. Bring strategic sustainability into your product design and innovation. Angela santucci, mohammad jawas, boyang chen, and rashed yousef alkhanbouli in the 1960s the nike brand was nothing more than an idea made up by phil knight and bill bowerman. Fast and reliable calculation of your sustainability assessment andor life cycle. The reuseashoe program and nike grind are sustainability. Starting from the beginning of the lifecycle of the shoe, there is first an idea. They need a credible assessment of environmental impacts that provides a basis for. Athena pavement lca web the pavement lca web app is web application that provides environmental lca and life cycle cost analysis lcca results for canadian. Stages in the product life cycle abstract this paper defines and discusses in depth the four stages in the product life cycle. Life cycle assessment lca is the most defined and developed life cycle approach.
In 2006, we had several programs in place to address environmental impacts. Products life cycle can be divided into several stages. The product life cycle can vary for different products and different product categories. Pdf application of life cycle assessment to footwear. Location of nike grind recycling facilities created with national geographic software. What is the best definition of product lifecycle management. Lca is the most sophisticated standard method of assessing the total environmental influences of a finished. Product life cycle marketing management d01 april 7, 20 abstract in marketing, there is a tool that is very useful to marketing strategy development. Pdf comparative analysis of life cycle assessment lca. An ebook reader can be a software application for use on a computer.
Examining the viability of corporate recycling initiatives and their. Because of nikes marketing research, the company has decided to revamp its apparel division to be. End of product life sales 120 million shoes sold annually. For shoe manufacturer nike, pre did an isocompliant lca to assess the performance of traditional leather and the new material flyleather. Why we used a lifecycle approach to compare the footprints of three nike performance. Removable massaging insole for athletic shoes the process of identifying a products life cycle primarily includes four chief junctures which determine its. Pdf comparative analysis of life cycle assessment lca on. Definition of product life cycle plc before discussing the product life cycle stages, it is wise to explain what the product life cycle actually is. Today, nike is one of the largest shoe and athletic apparel company that is known all around the world.
496 1407 1038 1423 971 1339 628 643 213 467 913 228 1239 1284 94 651 548 772 733 339 1446 1117 642 1500 195 1501 1023 591 685 190 555 9 508 453 1427 646 259 1441 781